Product strategy & vision
Two-year visions, Jobs-to-Be-Done, competitive benchmarking, future press releases. Narratives that align engineering, sales and leadership on one direction.
Senior Product Manager · AI Product Manager · Barcelona
I build products that grow companies, from vision to shipped.
8+ years across B2B and B2C SaaS, turning operationally messy problems into shipped product and measurable outcomes. Most recently as an AI product manager, taking a multi-agent LLM platform into production in a high-liability regulated domain.
Track record
8+
years in B2B & B2C product
Strategy and execution end-to-end — vision, discovery, roadmap, pricing — across relocation, rental operations and automotive electronics.
Still shipping · GitHub
319
commits in the last year, across 76 days
19
Public repos
↗
1k+ users
shipped solo — 11 projects this year in TypeScript, JavaScript, HTML
01 — What I work on
Six things, one of which is AI. The other five are what make the AI work land.
AI & LLM product
LLM agent orchestration, RAG and retrieval design, prompt versioning, evaluation with golden datasets and LLM-as-judge, human-in-the-loop rollout. Production, not demos.
Pricing & packaging
Rate engines, licensing models and tier design. The Rentman licensing and pricing rework returned 40% revenue growth on its own.
Platform & operations
Turning fragmented operational knowledge — spreadsheets, inboxes, tribal expertise — into product infrastructure that scales without more headcount.
Discovery & research
100+ customer interviews, design sprints, dogfooding my own products. Deep research that changes roadmaps rather than decorating them.
Data-led execution
Analytics frameworks, success metrics and transparent roadmaps in Mixpanel and SQL. Every decision tied back to a business number.
02 — Selected work
All work →ORCHESTRATOR → 3 AGENTS
Settly · 2024–Present
Relocation AI Agent Platform
A multi-agent system that turns relocation expert knowledge into platform capability — retrieval, evaluation and human-in-the-loop.
MULTI-AGENTRAGLLM EVALUATIONHITL
Read case study →SETTLY → VENDOR → CAPTURED
Settly · 2024–Present
Vendor Communication Platform
Centralised vendor communication that cut response times in half and ended inbox fragmentation.
PLATFORMWORKFLOW
Read case study →3× FASTER SCHEDULING
Rentman · 2022–2023
Product Vision for Crew Scheduling
Repositioned a mid-market scheduling tool as an enterprise operations backbone — 80% revenue growth.
VISIONJTBD
Read case study →0–8H
8–10H
10–12H
12H+
Rentman · 2022–2023
Custom Pay Rates
A flexible rate engine that unlocked U.S. market entry — 25% more license upgrades.
PRICINGU.S. EXPANSION
Read case study →03 — AI in production, and how it is measured
Golden set · n=420
Retrieval recall0.91
Relevancy (judge)0.86
Edit distance (inv.)0.74
Normalized edit distance runs on every interaction — the passive quality signal that needs no reviewer.
“Normalized edit distance is a passive quality signal on every single interaction — no reviewer required.”
04 — Toolkit, training & certifications
What I actually work in, grouped by how deep it goes — and the courses that put the AI half on a footing.
AI & LLM
Shipped to production, with the evals to prove it
Pydantic AILangGraphLangSmithLangfusepgvectorCohere RerankDeepEvalOpenAI APIClaude
Build
Enough to argue with engineering, never enough to do their job
PythonTypeScriptReactNext.jsPostgreSQL / SQLSupabaseVercelGitHubClaude Code
Product, research & analytics
Daily drivers across eight years and four product teams
JiraConfluenceFigmaDovetailProductboardNotionSlackMixpanel
Training & certifications
Certified Scrum Product Owner (PSPO I)
Scrum.org
Certified Scrum Master (PSM)
Scrum.org
Certified AI Product Manager
Product HQ
AI Evals for Engineers & PMs
Maven · 2025 ↗
Agentic AI for Product Managers
Maven · 2026 ↗
Retrieval Augmented Generation
DeepLearning.AI · 2025 ↗
05 — Experience
Full CV ↓- 2024–
Senior Product Manager
CurrentSettly · Relocation management software · Venture-backed, $6.5M raised · Amsterdam (remote)- Owned the product side of an AI agent platform automating immigration knowledge work: a four-stage LLM pipeline over a 34k-source corpus. ~30% of host messages are now AI-drafted, cutting manual effort 20% overall and 30% on high-complexity cases.
- Designed the evaluation loop — golden datasets from production traces, an annotation queue for high edit-distance cases, and a failure-mode taxonomy.
- Beyond AI: led strategy and rollout of a centralised vendor communication platform — median response time 34h → 17h, retention +40%.
- Consolidated relocation execution into a single source of truth — gross margin +20%, tracking coverage 30% → 80%, client satisfaction 5 → 8.
- 2026–
Founder & AI Builder
CurrentStudio Firn · Personal product studio · Freelance · Remote- Built and grew knmoefenen.nl solo — product, engineering, growth, pricing and support — to 1,000+ users and consistent four-figure MRR.
- Launched inburgeringoefenen.nl, extending the platform to the full Dutch civic-integration curriculum and opening a second acquisition channel.
- Building LoDeAyer — disposable-camera-style photo sharing for weddings, delivered over WhatsApp.
- 2022–23
Senior Product Owner
Rentman · B2B SaaS ERP for event rental · Growth-stage, $22M raised · Utrecht, NL- Led a two-year product vision for Crew Scheduling targeting enterprise and U.S. expansion, repositioning it as an operations backbone rather than a standalone tool.
- Drove 80% revenue growth through 50+ features shaped by 100+ customer interviews, JTBD research, dogfooding and competitor benchmarking.
- Transformed the licensing and pricing model: 40% revenue increase, 30% higher engagement, 50% better workflow efficiency.
- 2019–22
Product Owner
Rentman · B2B SaaS ERP for event rental · Utrecht, NL- Redesigned the core mobile app interface — workflow efficiency +30%, onboarding time −40%.
- Rebuilt the data import pipeline, cutting support ticket volume 50%.
- Shipped a DATEV integration for German enterprise users, enabling audit-ready financial exports.
- 2017–19
Product Specialist
Rentman · B2B SaaS ERP for event rental · Utrecht, NL- Grew German market share 200% through focused customer feedback loops.
- Established Scrum across two product teams, improving delivery speed 20%.
- Introduced NPS and a bug-scoring/escalation system, cutting critical issue resolution time 50%.
- 2016–17R
Junior Project / Product Manager
RAWE · Electronic solutions for automotive OEMs · Weiler im Allgäu, DE- Led cross-functional teams on automotive electronics projects at a 95% on-scope/on-time delivery rate.
- Delivered documentation standards that passed audits from one of Germany's Big 5 automakers, cutting project risk incidents 30%.
06 — About
Eight years across two of the Netherlands' fastest-growing SaaS companies took me from product specialist to senior PM — B2B ERP at Rentman, then relocation software at Settly. Along the way I built the habit that still shapes the work: dogfood the product, talk to a hundred customers, and only then draw the roadmap.
Lately I've gone deep on AI product — multi-agent architectures, retrieval design, and the evaluation frameworks that decide whether any of it can be trusted in a regulated domain. It's the most interesting problem I've worked on. It is not the only thing I do.
I made most of the mistakes already — bad roadmaps, shipping the wrong thing, misreading enterprise needs. That's what makes the work interesting now.
“The metric first, then the mechanism, then the trade-off. Discovery before roadmap; evaluation before scale. Comfortable in the code enough to argue with engineering, never enough to do their job.”
- Education
- B.Eng. Energy Systems
- Languages
- German native · English & Dutch fluent · Spanish working
- Markets
- EU + US · enterprise and mid-market
- Outside work
- 6,000m summits · 40+ countries · music production